Director of Marketing, Harvest Energy Solutions
Cathie’s shift to the energy and agricultural sectors was based on personal interests in renewable energy and growing up in agriculture. She has a lifelong passion for agriculture and preservation of our environment.
As Director of Marketing for Harvest Energy Solutions, Cathie serves as the strategic and executional leader for identifying, implementing, and managing marketing initiatives to drive revenue growth and brand recognition. She oversees development and implementation of sales support materials and services through marketing, communications and educational opportunities. Additionally, Cathie is the liaison with the local and regional sales offices and dealer network to ensure all marketing needs are being met, working with leadership on product and partnership development opportunities.
Chartered by Harvest Energy’s President/CEO in 2014 to build a first class marketing strategy, Cathie has transformed the organization’s marketing program with the development of strategic market-specific growth initiatives that have included comprehensive media, brand stewardship, education and event marketing disciplines.
Prior to coming onboard with Harvest Energy, Cathie worked in various marketing management roles in the transportation and logistics industry, including one of the largest freight transportation companies in North America. She also worked for several years in development of educational content and speaker management for one of the oldest freight transportation associations in the industry.
“My shift to the energy and agricultural sectors was based on personal interests in renewable energy and growing up in agriculture,” said Hartung. “I have a lifelong passion for agriculture and preservation of our environment along with my enthusiasm for marketing, seemed to be a good fit all around.”
Along with more than 25 years of sales and marketing experience, Cathie holds a Bachelor of Business Administration degree in Marketing from Cleary University as well as a Master Certificate in Project Management. Cathie is based in the Jackson, Michigan corporate headquarters.